There is a history of forms, structures, writings, which has
its own particular time—or rather, times:it’s precisely this plurality which
seems threatening to some people.” —Roland Barthes
With the introduction of the notion of artistic will or urge, the Kunstwollen,
which he believed to be an expression of the spiritual conditions of the time,
the 19th-century Austrian art historian Alois Riegl opened the prevailing mechanical-materialistic
formalism, the Kunstmaterialismus of Gottfried Semper and his followers, to
concept and ideology. American critic Clement Greenberg, whose essay “Avant-Garde
and Kitsch” has dominated American formalism since its publication in 1939,
can be considered a modern descendant of Semper’s materialism. Just as
Semper defined art exclusively by the parameters of material and technique,
so Greenberg speaks of the “pure preoccupation” of the modern avant-garde
“with the invention and arrangement of spaces, surfaces, shapes, colors,
etc., to the exclusion of whatever is not necessarily implicated in those factors."
While Greenberg’s formalism denies form meaning, a European version, independently
proposed by Russian film director and theorist Sergei Eisenstein and French
structuralist Roland Barthes, following Riegl’s model, recognizes form
as ideology and engages in an intimate investigation into the materiality of
an object and its “functioning.”
In a conversation with Guy Scarpetta, Barthes hinted at a possible alternative
to Greenberg’s formalism: “We should not be too quick to jettison
the word ‘formalism’…attacks against formalism are always made
in the name of content…The formalism I have in mind does not consist in
‘forgetting’…content…content is precisely what interests
formalism, because its endless task is each time to push content back…It
is not matter that is materialistic, but the refraction, the lifting of the
safety catches; what is formalistic is not ‘form’ but the relative,
dilatory time of contents, the precariousness of references.”
Instead of a mechanical-materialistic formalism, Barthes suggests a scrupulous
examination of an object’s materiality as theoretical act. It is this structuralist
activity that defines the object. Materiality becomes structure, an “interested
simulacrum.” It “makes something appear which remained invisible,
or if one prefers, unintelligible, in the natural object.”
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