Pravda, Russian for “truth”, was the official newspaper of the
Soviet Communist Party from the start of the Bolshevik Revolution to the
final days of the Soviet Union. After the collapse of Soviet communism,
Pravda fell on predictably hard times. The newspaper was sold
to foreign owners, who reinvented it in the 1990s as a rather shameless
supermarket tabloid. The pages that once delivered the ponderous
dictates of the Kremlin were given over to breathless reports on
extra-terrestrial invaders, ghostly apparitions, and the curative
properties of goat testicles. This may be a fitting fate for a newspaper
whose truth was never much more than titular. But Pravda’s
transformation (liberation? decline?) strikes me as a kind of metaphor
for our whole information environment, as we pass from the top-down mass
media of the twentieth century to the interactive digital media of the
twenty-first.
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