The DEAD MEDIA Project

Ever notice how many books there are about the Internet these days? About 13,493 so far, right? And how about "multimedia?" There are 8,784 books on this topic, even though no one has ever successfully defined the term. CD-ROM -- is there a single marketable topic left that hasn't been shovelwared into the vast digital mire that is CD-ROM? And how about the "Information Superhighway" and "Virtual Reality"? Every magazine on the planet has done awestruck vaporware cover stories on these two consensus-hallucinations.

Our culture is experiencing a profound radiation of new species of media. The centralized, dinosaurian one- to-many media that roared and trampled through the 20th century are poorly adapted to the postmodern technological environment. The new media environment is aswarm with lumbering toothy digital mammals. It's all lynxes here, and gophers there, plus big fat venomous webcrawlers, appearing in Pleistocene profusion.

This is all well and good, and it's lovely that so many people are paying attention to this. Nothing gives me greater pleasure as a professional garage futurist than to ponder some weird new mutant medium and wonder how this squawking little monster is going to wriggle its way into the interstices between human beings. Still, there's a difference between this pleasurable contemplation of the technological sublime and an actual coherent understanding of the life and death of media. We have no idea in hell what we are doing to ourselves with these new media technologies, and no consistent way even to discuss the subject. Something constructive ought to be done about this situation...

- The DEAD MEDIA Project
A Modest Proposal and a Public Appeal
by Bruce Sterling

Read the manifesto here 

Index here